The Concept
NOW WAY is reinventing the classic throw by making a statement about you and also for others to relate to.
A real Life Changer.
Why do we go Outdoors?
To connect with nature and ourselves, but also to connect with others as well.
What if the throw could start a conversation?
What if it was a statement which speaks about you but also an opportunity for others to relate to ?
What if this unique throw is also "Wind- Resistant"
NOW WAY is the must-have throw that allows you to lie on the beach, in the park, in the desert without worrying about the wind. One of the things we hate most about our usual beach towel is that even the slightest wind makes it fly away.
NOW WAY is a unique throw that is not affected by the wind! Oh, and it isn’t just restricted to the beach, you can also use it for a picnic or in the desert.
NOW WAY is made of the highest quality cotton from Turkey, durable and very fine but thick enough so that not a single grain of sand will pass through. The result is several square meters of personal space on the beach without sand.
NOW WAY is giant, lightweight and ultra thin. In each corner lies a reinforced button hole. You can easily role it up and carry it around and it also dries super fast.
FUN
Cool and diverse designs, can add a lot to the aspect of fun to the products. Based on these designs, the opportunity to connect with others takes fun to a whole new level. We believe that everyone deserves to be stylish in their own way. Now Way has a wide range of colors and patterns you can choose from to match your style and personality.
From vibrant solid Colors, which "Swing" with your mood, such as, Deep Purple, Electrick Blue, Simply Red and Acqua Azzurra, to stunning patterns such as the romantic flowers carpet of "Blossom", the joyful and poetic naive painting "Kindergarden”, the fresh diving sensation of "Splash", the vibrant "Salsa" ambience with "Copacabana", the refined Batik "Sailing" ending up with Kilim and Masai, a nod to Ottoman crafmanship and to the wildeness of Africa.
COMFORT
No more sandy woes. No more wind troubles.
One throw big enough for a whole family.
CONNECTION
Duo & Club are designed for two and more people, so that’s already a great opportunity to connect. A reason to start conversation. A platform for family and friends for games.
In a garden party to gather the kids. To enjoy a romantic moment with your beloved.
ENVIRONMENT
You can take NOW WAY any where with you at any tine. Beach, park, desert, travel the world, tracking, surfing, garden party. It is 100% cotton. Good for you and for the environment.
INSPIRATION
NOW WAY is available in 3 different sizes:
CLUB [5,2m2 | 2.20mx2.35m | 460gr] for friends or family.
DUO [3,6m2 | 2.20mx1.65m | 360gr] for 2 people.
SOLO [2,3m2 | 2.20mx1.05m | 240gr] for one person.
We up scaled the concept of the simple beach towel into a versatile throw, for a better outdoor experience, real lifestyle changer, to be used without moderation, wherever and whenever you want.
QUALITY
NOW WAY weaves in a compact spinning technique increasing the cotton fibre density to improve the thread’s technical performance (water absorption, resistance and elasticity). Such thread is the best cotton ever and colors and patterns change each year.
This dying method made on autoclave with reactive colorant molecules provides a longer lasting color result. Our Dyer respects REACH and OEKO-TEX norms which are the highest demanding ones in Europe. This guarantees our cotton veil is exempt of any body and environment toxic chemical. Hence avoiding any allergic reaction to the product.
