Now Way interview at Ripe Market

Brandy has been speaking to artisanal producers down at the new Ripe Market about setting up a small business in the UAE.

One of those entrepreneurs is Elvira Distefano. Through her company Now Way, she has reinvented the picnic blanket, adding reinforced corners and recycled pegs to make a lightweight ground cover that can be used in the desert, at the beach, at school sports days, and will always stay put.